The best of both worldsStrategic and embedded like an in-house team, but flexible and cost-effective like a freelancer.
Hyperflow
Say goodbye to wasted hours and overheads with an on-demand partnership that hypercharges your growth.
Get creative, digital,
and dev support when you need it, not when you don't.
Whatyouget...
“Underexposed are a huge part of the team and have been with us right from the start. They were instrumental in helping to shape our vision and their creative insights and ideas have been vital in making sure we cut through, and win in a very noisy sector.”
Steve Reid – CEO & Co-Founder
"Underexposed is a team of incredibly passionate and talented creatives and developers. They have been fundamental to building Waldo to what we are today!"
Ashleigh Hinde - Founder & CEO
"Underexposed go above and beyond. By getting to the heart of our story they created something more than the sum of its parts. They developed a brand that works brilliantly across all mediums and gives us real stand-out in the market."
Jonny Gould - Founder & CEO
"From flawlessly unearthing the unique elements of our story, to moulding them into clever words and beautiful visuals that wildly resonate with our customers. They've helped us position, focus and visualise our brand in an unparalleled, clever and beautiful way. Some people just get it, and everyone at Underexposed is one of those people. I can't wait to continue our work as Lagatta grows."
Stephanie Reynders - Founder
A hypercharged brand without the overheads
The startup journey isn't always linear. That's why unlike traditional agencies we act as a true partner to your in-house team – here with the creative and digital firepower when you need it and taking a back seat when you don't. So you can call on experts that totally get your brand, without wasting money on unused resource.
How does it work?
The Hyperflow model
Seamless, flexible, and cost-effective
Scope and estimateIt starts with a chat to understand your probable needs - whether it's brand design, creative, digital assets, dev work, or ongoing support.
We estimate the time you might need.- You only commit to flexible support - no fixed retainer
Scope and estimateIt starts with a chat to understand your probable needs - whether it's brand design, creative, digital assets, dev work, or ongoing support.
- We estimate the time you might need.
- You only commit to flexible support - no fixed retainer
Embedded and on-demandWe become your 'in-house' team you can call on - just without the overheads.
- We’ll give you an Asana board to manage our jobs through
- You set priorities and deadlines and we make them happen
Embedded and on-demandWe become your 'in-house' team you can call on - just without the overheads.
- We’ll give you an Asana board to manage our jobs through
- You set priorities and deadlines and we make them happen
Just pay for what you useNo lost hours or unexpected bills, just simple and transparent costs.
- No charge if we're not actively working on your projects
- No added admin, downtime, or holiday costs.
Just pay for what you useNo lost hours or unexpected bills, just simple and transparent costs.
- No charge if we're not actively working on your projects
- No added admin, downtime, or holiday costs.
You're in controlRamp up the support for product launches or seasonal peaks or dial it down if it's quiet.
- Scale up or down anytime
- The right expertise at the right time
You're in controlRamp up the support for product launches or seasonal peaks or dial it down if it's quiet.
- Scale up or down anytime
- The right expertise at the right time
Transparent and clearStay fully informed - every step of the way.
- Swift, honest communication via Slack
- Regular check-ins and updates so we’re all on the same page
Transparent and clearStay fully informed - every step of the way.
- Swift, honest communication via Slack
- Regular check-ins and updates so we’re all on the same page
Hypercharged and high-impact
No waste. No hidden surprises. No hassle. Just the expert support to hypercharge your brand when you need it most.
We can help with
Go with the Hyperflow
We're the outsourced 'in-house' team for some great brands.
Simba
Sleep machine
From story, values, and brand positioning, to visual language and tone of voice, we developed a clear and vibrant identity that positions Envoy as the tyre that just makes sense. Bold tones give the brand real standout from the competition and clean and dynamic graphical devices bring energy and movement. A straightforward high-performance brand, for a straightforward high-performance tyre.
Support across...
- BRANDING
- STRATEGY
- NAMING
- PACKAGING
- ART DIRECTION
- ILLUSTRATION
- ANIMATION
Worked with since 2015
“Underexposed are a huge part of the team and have been with us right from the start. They were instrumental in helping to shape our vision and their creative insights and ideas have been vital in making sure we cut through, and win in a very noisy sector.”
Steve Reid - CEO & Co-Founder
Waldo
Seeing happiness
We knew Waldo could be a stand out brand. To help them compete in a crowded market we developed an identity to take them away from the clinical.
Support across..
- STRATEGY
- BRANDING
- NAMING
- PACKAGING
- ART DIRECTION
- ILLUSTRATION
- ANIMATION
Worked with since 2017
"Underexposed is a team of incredibly passionate and talented creative and developers. They have been fundamental to building Waldo to what we are today!"
Ashleigh Hinde — Founder & CEO
Need more detail?
Here’s a quick breakdown of what new and potential clients often ask us. If you’re wondering how we operate, collaborate, or charge - this section’s for you.
How quickly can Hyperflow get started once we reach out?
We typically begin with a quick onboarding call to understand your goals and immediate needs. Depending on the scope, we can usually start supporting you within a few days.
Do I need to commit to a long-term contract?
Not at all. One of the benefits of Hyperflow is its flexibility. You only pay for what you use, and can scale support up or down as needed - no long-term lock-ins.
What types of businesses do you usually work with?
We partner mostly with startups and scaleups, but our model suits any team that needs expert creative and digital support without the burden of hiring full-time.
How do you ensure consistency if you're not in-house?
We integrate seamlessly with your team and processes, adapting our level of involvement to match your preferences and requirements. Our dedicated team members become familiar with your brand guidelines, communication style, and workflow patterns. Think of us as your embedded, on-demand squad that works alongside your team - we maintain close alignment with your brand values, project objectives, and quality standards while remaining flexible and responsive to your changing needs.
What if I only need occasional help with small tasks?
That's exactly what we're built for. Our flexible service model is designed to accommodate projects of any size - from quick design adjustments to comprehensive rebrands. We understand that not every business needs constant support, which is why we've structured our services to seamlessly adapt to your specific needs and working patterns. Whether you need a small banner updated once a month or sporadic help with social media graphics, Hyperflow scales to match your capacity requirements and workflow rhythm.
Why isn’t AI used on every project?
AI can be a powerful tool, especially when you're working with a team like Underexposed that knows how to harness it effectively. It can speed up processes, reduce costs, and open up new creative possibilities. But it's not a one-size-fits-all solution. Some projects, like developing a brand's core identity or crafting a nuanced narrative for a campaign, often benefit more from a human touch to ensure authenticity and emotional resonance. Our creative team evaluates each task to determine where AI can add real value. When it makes sense, we'll recommend AI-enhanced services. Otherwise, we rely on traditional methods to deliver the best results for your specific needs.